The RealReal Releases First-Ever Scientific Measurement of the Resale Impact of Handbags, Fine Jewelry and Watches

The RealReal

The RealReal

TRR Sustainability Calculator Now Quantifies Carbon Emissions Financial savings and H2o Footprint Reduction Across 5 Groups

SAN FRANCISCO, April 29, 2022 (Globe NEWSWIRE) — The RealReal (Nasdaq: Real) — the world’s most significant on-line marketplace for authenticated, resale luxury products — right now introduced the expansion of its Sustainability Calculator, a 1st-of-its-type instrument that The RealReal produced and launched in 2018 to quantify the effect of resale. It at first measured the greenhouse gasoline emissions personal savings and h2o footprint reduction by recirculating attire, and now generates discounts facts for double the amount of objects on The RealReal’s market. Soon after a 12 months of investigate and collaboration with environmental authorities and consultants, The RealReal Sustainability Calculator now also quantifies the positive impression of keeping purses, fine jewelry and watches in circulation.

On its recent trajectory, the trend market is poised to overlook the 1.5-degree pathway laid out by the Paris Weather Accord by extra than 50 p.c. But according to McKinsey, recirculating a single in five clothes by 2030 can essentially enable realize that aim.

“For extra than a ten years, we have targeted on trying to keep more than 23 million items in circulation in the pursuit of a a lot more round potential,” reported James Rogers, The RealReal’s Director of Sustainability. “Since its launch in 2018, the calculator has inspired sustainable behavior by exhibiting the discounts that clients individually generate as a result of what they purchase and market on TRR. I’m thrilled that the calculator now captures the effect data across even additional groups, and we look ahead to continuing to exhibit the environmental electrical power of buying secondhand.”

The RealReal’s Sustainability Calculator will take into account the effects of generation of uncooked supplies as well as the fat of an product. For apparel, TRR gathers affect calculations for fabrics this kind of as cotton, silk and nylon, and applies these calculations to several cloth blends across its complete stock. For jewellery and watches, influence calculations incorporated the materials made use of in straps and casings, which include the fat of ceramics and prevalent metals these types of as golds and silvers, palladium, platinum, brass, bronze and stainless steel.

From inception by March 31, 2022, The RealReal has saved 2.8+ billion liters of water (the equal of 12 billion 8oz glasses of water) and 52,767 metric tons of carbon (the amount absorbed by 8.8 million trees in a person 12 months) across all calculated categories. For precise categories, the breakdown is as follows:

  • Purses: 984M+ liters of h2o and 5.1K+ metric tons carbon

  • Clothing (Mens, Womens and Youngsters): 1.69B+ liters of h2o and 31.8K metric tons of carbon

  • High-quality Jewellery: 1.9M+ liters of drinking water and 223 metric tons of carbon

  • Watches: 145.8M+ liters of h2o and 15.5K+ metric tons of carbon

The TRR Sustainability Calculator was produced in partnership with main environmental consultants Shift Advantage, Inc., and Brown and Wilmanns Environmental, LLC, and follows the beneath methodology:

  • Change Advantage, Inc., and Brown and Wilmanns Environmental, LLC, made environmental effect estimates by hunting at the regular h2o and carbon affect of creation of new products and solutions across worldwide offer chains.

  • The RealReal applied that data across its groups and inventory and made an effect calculation which combines the creation of raw materials with the pounds of each individual product.

    • For apparel, purses and watches, The RealReal weighed objects across quite a few groups in a large wide variety of measurements and brands agent of its inventory to establish normal merchandise weights.

    • For jewelry, TRR applied the correct pounds due to the fact it is captured in their databases.

  • The RealReal then applies the Around the world Liable Accredited Output (WRAP) displacement rate of 33%, conservatively assuming that for just about every three merchandise consigned, one particular is not produced new.

  • That final information range is what shoppers see in products descriptions and on the profits webpages consignors see.

The RealReal is dedicated to extending the life of luxury and is generally functioning to integrate additional field learnings to evolve our calculations to even more quantify the favourable influence of the round financial state. To master extra about the sustainability calculator methodology and download the corresponding white paper, please go to

About The RealReal Inc.
The RealReal is the world’s largest online market for authenticated, resale luxury items, with a lot more than 25 million associates. With a demanding authentication process overseen by authorities, The RealReal presents a protected and trustworthy platform for shoppers to obtain and promote their luxurious objects. We have hundreds of in-residence gemologists, horologists and model authenticators who inspect 1000’s of products just about every working day. As a sustainable organization, we give new existence to parts by thousands of makes across various categories—including women’s and men’s fashion, high-quality jewellery and watches, artwork and home—in guidance of the circular economic system. We make offering effortless with totally free digital appointments, in-house pickup, fall-off and immediate shipping. We do all of the function for consignors, which includes authenticating, employing AI and device learning to identify exceptional pricing, photographing and listing their products, as perfectly as handling shipping and purchaser provider. At our 19 retail places, which includes our 16 shoppable suppliers, clients can market, meet up with with our specialists and obtain absolutely free valuations.

Press Contact:
Laura Hogya
[email protected]

A PDF accompanying this push launch is readily available at: resource/Download/5f9979e6-f1f7-4361-8916-80570d74667b