The marriage between the business world and the web hosting sector is just another example of how dynamic and adapting technology can be.
That being said, having a business website that does not fulfil the purpose of its existence is of no use. For instance, slow-loading website.
Finding a good Singapore web hosting service provider is not a big deal. Building a good and high-performing business website with the server provided by your Singapore hosting company is tough.
This blog specifically talks about the speed of the website, how to monitor and check it, and how to improve the website speed. Since a slow-loading website can increase the bounce rate, reduce conversions, decrease user engagement, etc., it is important to handle it by making informed decisions.
What is Hosting Server Speed?
When a user requests your website, the signal reaches your website server. Once the signal reaches the central server, the request is processed, and the resources and data are transferred to the user’s device.
The time taken by your hosting server to complete this entire process is called server speed. This speed is usually measured in milliseconds (that’s the expected speed from any modern-day server).
It is important to have a high server speed in order to host a successful website. The web host in Singapore is also responsible for this speed!
What To Measure?
- Responsiveness
The responsiveness of your server has to be extremely prompt. The time span between an initialised request by the user and the first byte appearing on the device should be as scrunched as possible.
This is a great sign! It is said that the server should respond to a user’s request in about 200ms or less than that.
- Loading Time
Loading time is the time that the web page takes to load completely after the user has clicked on the website link.
Statistics say that visitors tend to leave the website if it does not load within 3 seconds. Hence, a fast-loading website is preferable, making it desirable to achieve by every website owner.
- Uptime
Uptime refers to the time a website is functioning, operational, and available for the users to use.
This is measured in hours, and it is important for a server to provide about 99% of uptime to a website. This is an important factor of web hosting that determines the reliability of the website.
How To Measure The Server Speed?
- Use Server Speed Check Online Tools.
- There are various tools available on the internet that help you in determining the speed of your server. There is Google PageSpeed Insights, GTmetrix, Pingdom, PageSpeed Test, etc., are some of the tools available for free (and some with premium versions) to check your server speed.
- Procedure
- Go to the tool website
- Enter the server location network address
- And then click on Analyse.
- The tool will provide you with a score out of 00 that will tell you about your performance. You will also see an in-depth analysis of your website if chosen.
How to Increase The Website Speed?
- Compress the files or programming codes on your website to reduce the website weight. This makes a huge difference when it comes to the overall performance of the website, but also increases the loading speed of the particular web page.
You can utilise the provisions of Gzip for compressing the Javascript, CSS, API, etc.
- The size of the images present on your page can be burdensome for the server to carry. You can resize the images to an optimal level and enhance the speed of the server. Do not drop the quality of those images, or else the website will lose its authenticity.
- Use content delivery networks to contact servers worldwide and transfer content and data to users across the world without compromising on the speed of your server.
Conclusion
Having a good server speed is advised by many, and for all good reasons. Having a great performance increases the success of a business website by increasing conversion rates and, consequently, revenue!